Paid Design Work

Hello! I was going to add this to my "Paid Photography Work" post - however, this post will be added to progressively as this external project continues, so I thought it would be more appropriate to give it a new post.

Friday, 26th April 2019

As mentioned previously on the Blog, I am currently working for The Secret Granary, an artisanal bread and Italian ice cream business. Part of my job has become very creative heavy - mainly through photography for both social media and the menus. Some photos were attached to my previous blog post, however today I have been constructing the menu.

The location where the menu will be placed.

As you can see from the above photo - the only current menu is the hand written coloured pieces of paper on the horse box. Veronika would like a more professional, sophisticated approach to the menu - one that will be easy to read, and have visuals to help the customer know exactly what they are ordering.

The first draft of the first page of the menu.

 I have been following Veronika's (the Owner) requests for the menu. This has been a very interesting stance to work from - I haven't been paid to do this sort of creative work before, and have never had to work to somebody's guidelines. Veronika requested a landscape, white background, black writing, with plenty of photographs. In Europe, specifically Italy and Germany (where Veronika was raised), photographs on the menu is common - Veronika has previously highlighted the importance of staying connected to her roots. I wanted to give Veronika exactly what she had in mind, even if she didn't yet have a clear idea herself. I'm going for something slightly different in my second draft - I am now going to spread the menu over several pages or boards, to allow for a more organised, tidy atmosphere. I will be updating this post with updates as I progress with the menu.

Exporting my images onto Adobe Photoshop.

The second page of the menu. The black squares are for more photographs.

The next update to this post should be perhaps more photographs, or the next few drafts of the menu. See you then!